Data&shy protection

The protection of your personal data is particularly important to us. We have compiled information on data protection for you here.

Privacy&shy declaration of mdk.digital GmbH

We, mdk.digital GmbH, welcome you as the operator of this website. We take the protection of your personal data very seriously. We therefore treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

If you would like to use our services, it is necessary to provide certain personal data. The use of our website, however, is usually possible without providing personal data. Insofar as we collect personal data (for example, name, address or e-mail addresses), this is always done, as far as possible, on a voluntary basis. If this information is mandatory in order to be able to use our services, we will inform you of this (details of this can be found on our website). here).

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the applicable data protection laws, and thus in particular in compliance with the EU Data Protection Regulation.

With this data protection declaration, we inform you as a data subject in particular about the rights to which you are entitled. In addition, we have implemented extensive technical and organizational measures within the framework of our responsibility for processing in order to ensure the most complete protection possible for the personal data processed through this website. Nevertheless, Internet-based data transmissions can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

The data you enter will be transmitted in encrypted form and used exclusively to respond to the contact request. We only pass on the data you enter to partner companies with which we have concluded a legally compliant order processing agreement in accordance with Art. 28 DSGVO. These partner companies will process your request, provide you with the requested information on Rich Business Messaging and, if necessary, contact you. The names of the partner companies as well as further data protection information on your rights can be found below in this data protection declaration. In order to further improve our services, we evaluate the use of this contact form.

We would like to point out that we attach great importance to the responsible and lawful handling of this data.

Definitions

This data protection declaration is based on the terms of the Data Protection Regulation (DSGVO) and the Federal Data Protection Act (BDSG). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this Privacy Policy:

(a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

(b) the person concerned

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

c) Processing

Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

(d) restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

(e) Profiling

Profiling is any form of automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

(g) controller or person responsible for processing

The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

(h) processors

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

(i) Recipient

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation task under Union or Member State law shall not be considered as recipients.

j) Third

Third party means any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.

k) Consent

Consent shall mean any freely given specific and informed indication of the wishes of the data subject, in the form of a declaration or other unambiguous affirmative act, by which the data subject signifies his agreement to the processing of personal data relating to him. 

Name and address of the controller

The responsible party within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:

mdk.digital GmbH
Fritz-Schäffer-Str. 1
53113 Bonn
Phone: +49 (0) 228 28620 595
Fax: +49 (0) 228 28620 597
Email: info@mdk.digital
Website: www.mdk.digital

Data&shy processing in connection with the services offered by mdk.digital GmbH

mdk.digital GmbH provides the following services in the interest of its customers: Operation of a marketing website for rich communication and related services for B2B. In the course of providing these services, personal data (first and last name, address, e-mail, telephone number, etc.) are processed for the following purposes:

  1. Provision of information, if you request it
  2. Online marketing services for clients
  3. Managing the relationship with our customers and prospects
  4. Processing and support of customers in the area of online marketing services in connection with rich business messaging - here mdk.digital GmbH works with the partner companies
    + Sinch Germany GmbH, Wilhelm-Wagenfeld-Str. 20,
    80807 Munich, Germany
    + LINK Mobility Austria GmbH, Brauquartier 5/13, 8055 Graz, Austria
    collectively
  5. Optimization of rich business messaging services; for this purpose mdk.digital cooperates with the following well-known network operators
    + Telekom Deutschland GmbH, Landgrabenweg 151, 53227 Bonn, Germany
    + Vodafone GmbH, Ferdinand-Braun-Platz 1, 40549 Düsseldorf, Germany
    + Telefónica Germany GmbH & Co. OHG, Georg-Brauchle-Ring 23-25, 80992 Munich, Germany
  6. Exchange of information on the progress as well as the outcome of consultations and services related to online marketing services in connection with rich business messaging with network operators
  7. Fulfilment of legal obligations, e.g. with regard to risk assessment etc. as well as creditworthiness and identity checks and prevention/prevention of criminal acts
  8. Anonymization of customer data for own use in statistical form as well as for passing on to third parties
  9. Direct advertising (in particular sending an e-mail newsletter) and market research.

We usually receive your personal data from you.

Data processing in connection with our website

Our website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. This may include IP addresses, contact requests, meta and communication data, contractual data, contact data, names, website accesses and other data generated via a website. The hoster is used for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO). In order to ensure data protection-compliant processing, we have concluded an order processing contract pursuant to Art. 28 DSGVO with our hoster. Our hoster will only process your data insofar as this is necessary for the fulfilment of its service obligations and will follow our instructions with regard to this data.

We use the following hoster for this website: SiteGround Spain S.L., Calle de Prim 19, 28004 Madrid, Spain.

a) Server Log Files

The provider of the pages collects a series of general data and information with each call of the website by a data subject or an automated system and automatically stores information in so-called server log files, which your browser (for example, Internet Explorer, Firefox or Safari, etc.) automatically transmits to us. These are:

  • Browser type / version
  • operating system used
  • Referrer URL (the previously visited page)
  • Host name of the accessing computer
  • Time of the server request
  • the name of the accessed files on the server with the used protocol
  • Access status (file transferred, file not found, etc.)
  • the volume of data transferred
  • other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

These data are processed in particular for the following purposes:

  • Ensuring a smooth connection of the website
  • Ensuring a smooth use of our website,
  • Evaluation of system security and stability, and
  • to optimize our website.

This data cannot be assigned to specific persons and is not used to draw conclusions about your person. Information of this kind is evaluated anonymously by us statistically, if necessary, in order to optimise our Internet presence and the technology behind it. We also reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

b) Cookies

The internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on a computer system via an Internet browser and saved by the browser. Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular internet browser can be recognised and identified via the unique cookie ID. Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies enable us to recognise your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited. Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.

You can use your Cookie settings again at any time to manage your preferences.

c) Registration on our website

As a data subject, you have the possibility to register on the website of the controller by providing personal data. Which personal data are transmitted to the controller in the process results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may - if justified - arrange for the data to be transferred to one or more processors, who will also use the personal data exclusively for an internal use attributable to the controller. By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) of the data subject, the date as well as the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify criminal offences that have been committed. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data will not be disclosed to third parties unless there is a legal obligation to disclose it or the disclosure serves the purpose of criminal prosecution. The registration of the data subject by voluntarily providing personal data serves the purpose of the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the data base of the controller. The controller shall provide any data subject at any time, upon request, with information on what personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, provided that this does not conflict with any statutory retention obligations. 

d) Contact possibility via the website

Due to legal requirements, our website contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general e-mail address. If a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be disclosed to third parties.

d) SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

Legal basis of the processing

Art. 6 (1) a) DSGVO serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. In particular, we rely on this legal basis for the processing of data in the area of direct marketing. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Article 6 (1) b) of the GDPR. We rely in particular on this legal basis for our main activity, namely the processing and transfer of customer data to partners and network operators for marketing for the Rich Business Messaging service. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 (1) c) DSGVO. For applicant management, the legal basis results from Art. 13 (1) c) DSGVO as well as § 26 BDSG in conjunction with Art. 88 DSGVO. 

For the cooperation with partner and subsidiary companies, the legal basis results from Art. 28 GDPR. In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were to be injured and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 (1) d) DSGVO. In addition, processing operations could be based on Art. 6 (1) f) DSGVO. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2 of the GDPR).

mdk.digital GmbH has a legitimate interest in ensuring IT security as well as the security of its property and in asserting, exercising or defending legal claims. In addition, we have a legitimate interest in conducting our business for the benefit of the well-being of all our employees and our shareholders / investors. Furthermore, mdk.digital GmbH has a legitimate interest in anonymising customer data for the purpose of compiling statistics in order to analyse and optimise its activities and also to share such statistics with third parties.

Registration on our website

As a data subject, you have the possibility to register on the website of the controller by providing personal data. Which personal data are transmitted to the controller in the process results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may - if justified - arrange for the data to be transferred to one or more processors who will also use the personal data exclusively for an internal use attributable to the controller. 

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data enables criminal offences committed to be clarified. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution. 

The registration of the data subject by voluntarily providing personal data serves the purpose of the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the data base of the controller. 

The controller shall provide any data subject at any time, upon request, with information on which personal data relating to the data subject are stored. Furthermore, the controller shall correct or erase personal data at the request or indication of the data subject, unless otherwise required by law.

Duration of the storage of personal data

The criterion for the duration of the storage of personal data is determined on the basis of the respective legal basis, the processing purpose and the respective statutory retention period (e.g. retention periods under commercial and tax law). After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract. In addition, mdk.digital GmbH processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this has been provided for by the European Directive and Regulation Maker or another legislator in laws or regulations to which the controller is subject. If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Maker or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

Rights of the data subject to information, correction, deletion, blocking, objection, etc.

a) Right to confirmation

Every data subject has the right, granted by the European Data Protection Supervisor, to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right, he or she may, at any time, contact our data protection officer or another employee of the controller.

b) Right of access

Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller, at any time and free of charge, information about the personal data stored concerning him or her, and a copy of that information. Furthermore, the European Directive and Regulation has granted the data subject access to the following information:

  • the processing purposes
  • the categories of personal data processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of the right to obtain the rectification or erasure of personal data concerning him or her, or the restriction of processing by the controller, or the right to object to such processing
  • the existence of a right of appeal to a supervisory authority
  • if the personal data are not collected from the data subject: All available information on the origin of the data
  • the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.


The data subject shall also have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information on the appropriate safeguards in connection with the transfer. If a data subject wishes to exercise this right of access, he or she may, at any time, contact our data protection officer or another employee of the controller.

c) Right of rectification

Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain the rectification without delay of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing. If a data subject wishes to exercise this right, he or she may, at any time, contact our data protection officer or another employee of the controller.

d) Right to erasure (right to be forgotten)

Any person concerned by the processing of personal data has the right, granted by the European Directive and the Regulation, to obtain from the controller the erasure without delay of personal data concerning him or her, where one of the following reasons applies and insofar as the processing is not necessary:

  • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR and there is no other legal basis for the processing.
  • The data subject objects to the processing pursuant to Article 21 (1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2) of the GDPR.
  • The personal data have been processed unlawfully.
  • The deletion of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data was collected in relation to information society services offered in accordance with Art. 8 (1) DSGVO.


If one of the aforementioned reasons applies, and a data subject wishes to arrange for the deletion of personal data stored by us, he or she may, at any time, contact our data protection officer or another employee of the controller. Our data protection officer or another employee will arrange for the erasure request to be complied with immediately. If the personal data have been made public by our company and our company as a controller is obliged to erase the personal data pursuant to Article 17 (1) of the Data Protection Regulation, we shall implement reasonable measures, including technical measures, taking into account the available technology and the cost of implementation, in order to inform other data controllers which process the published personal data that the data subject has requested from those other data controllers to erase all links to or copies or replications of the personal data, unless the processing is necessary. Our data protection officer or another employee will arrange the necessary in individual cases.

(e) the right to restrict processing

Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller the restriction of processing where one of the following conditions is met:

  • The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
  • The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the establishment, exercise or defence of legal claims.
  • The data subject has objected to the processing pursuant to Article 21 (1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.


If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by us, he or she may, at any time, contact our data protection officer or another employee of the controller. Our data protection officer or another employee will arrange the restriction of the processing.

(f) the right to data portability

Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to receive the personal data concerning him or her, which have been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to obtain that the personal data be transferred directly from one controller to another controller, where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals. In order to assert the right to data portability, the data subject may at any time contact the data protection officer appointed by us or another employee.

(g) Right to object

Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out on the basis of Art. 6 (1) e) or f) DSGVO. If you have given us consent, you can also revoke this at any time with effect for the future.

We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims.

If we process personal data for the purpose of direct marketing, the data subject shall have the right to object at any time to processing of personal data for such marketing. This also applies to the profiling, insofar as it is related to such direct marketing. If the data subject objects to us to the processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by us for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the Data Protection Regulation, unless such processing is necessary for the performance of a task carried out in the public interest.

 

In order to exercise the right to object, the data subject may directly contact our data protection officer or another employee. The data subject is also free to exercise his/her right to object by means of automated procedures using technical specifications in the context of the use of information society services, notwithstanding Directive 2002/58/EC.

(h) automated decisions in individual cases, including profiling

Any person concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision is necessary for entering into, or the performance of, a contract between the data subject and the controller, or is based on Union or Member State law to which the controller is subject, If the decision is necessary for entering into, or the performance of, a contract between the data subject and the controller, or if it is made with the data subject's explicit consent, we shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, including at least the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and contest the decision. If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact our Data Protection Officer or another employee of the controller.

(i) Right of appeal

Any person affected by the processing of personal data also has the right to lodge a complaint with a supervisory authority in relation to our processing of your personal data if you consider that there has been a breach of the law. A list of supervisory authorities (for the non-public sector) with address can be found at here.

Recipients of personal&shy data / Third country&shy transfer

According to Art. 4 No. 9 DSGVO, the only recipients of collected personal data are the company and, in individual cases, any authorized recipients such as public authorities or partner companies or suppliers (such as network operators).

In connection with the above-mentioned services, mdk.digital GmbH only discloses personal data to the following categories of recipients:

  • Sinch Germany GmbH, Wilhelm-Wagenfeld-Str. 20,
    80807 Munich, Germany
  • LINK Mobility Austria GmbH, Brauquartier 5/13, 8055 Graz, Austria
  • Telekom Deutschland GmbH, Landgrabenweg 151, 53227 Bonn, Germany
  • Vodafone GmbH, Ferdinand-Braun-Platz 1, 40549 Düsseldorf, Germany
  • Telefónica Germany GmbH & Co. OHG, Georg-Brauchle-Ring 23-25, 80992 Munich, Germany


A transfer of personal data to a third country does not take place - except for those mentioned in the following sections "Google Analytics" and "Social media, tools and analysis services".

Legal or contractual requirements to provide the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the personal data.

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject may contact our data protection officer. Our data protection officer will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.

Subscription to our newsletter

On the website, users may be given the opportunity to subscribe to our newsletter. The personal data transmitted to the controller when the newsletter is ordered is specified in the input mask used for this purpose. We inform customers and business partners at regular intervals by means of a newsletter about enterprise offers. The newsletter can basically only be received by the data subject if

  • the data subject has a valid e-mail address, and
  • the data subject has registered to receive the newsletter.


For legal reasons, a confirmation email is sent to the email address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter. When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves as a legal safeguard for the controller. The personal data collected in the context of a registration for the newsletter are exclusively used for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the controller at any time or to inform the controller of this in another way.

Google Analytics

If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on terms of use and data protection at https://www.google.com/analytics/
terms/en.html and at https://policies.google.com/?hl=de.

Withdrawal of consent:

You can prevent tracking by Google Analytics on our website by clicking click on this link. This will install an opt-out cookie on your device. This prevents the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser. You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: Browser Add On to disable Google Analytics.

Social media, tools and analytics services

Google Web Fonts

For our website, we use so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. If your browser does not support web fonts, a default font will be used by your computer. You can find more information about Google Web Fonts at https://developers.google.com/fonts/
faq
and in Google's privacy policy: https://www.google.com/ policies/privacy/.

YouTube

Our website uses plugins from the YouTube site, in particular for embedding videos. The operator of the pages is YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. In doing so, the YouTube server may be informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/
policies/privacy
.

No use of automated decision&shy determination

As a responsible company, we do not use automated decision-making in individual cases.

Data protection&shy representative

You can reach our data protection officer by e-mail at datenschutzbeauftragter@mdk.digital

Change of our data protection&shy regulations

We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Learn more now: How can you use RBM in your company?